A high-rise development in one of the most desirable locations in Dallas needed a new way to present its condominiums to young professionals. The development wanted to reach an active, successful young demographic. With a glutted condo market, it was important for Travis to identify itself as cool, forward-thinking and steeped in quality.
The Travis initiated a testimonial campaign on D’s website, with attractive residents spelling out the development’s attributes. In addition, the Travis sponsored two give-away programs, one for an iPad and the other for a set of luxury headphones. The contest form asked for a plethora of information, and more than 1,100 leads were generated for the client.