Max Factor

Max Factor wanted to test a promotional concept in Dallas and asked D Magazine to outline and implement a contest for the “Face of Max Factor.” The cosmetic company’s new branding called for a hip look and feel, and they were interested in both print and web options.

D Magazine developed an online program to attract contestants for the “Face of Max Factor” award. Applicants submitted photos of themselves made up in Max Factor cosmetics, and then print advertising directed people to D’s website to vote for the winning look. In addition, D created an event for all for all of the finalists at the W Hotel which was a great success, so much so that the New York agency repeated the concept in 7 other cities.