About Chevrolet

Founded in 1911 in Detroit, Chevrolet is one of the world’s largest car brands, doing business in more than 140 countries and selling more than four million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design, and high quality.

Why They Choose D

In fall 2011, Chevrolet tapped D Magazine to help them launch the all-new Sonic in the Dallas market. Tasked with creating an event experience–more than a static car park–that targeted Millenials and featured live music, D created the custom event FrontRow Live. The partnership included integrated elements that tied into Chevy’s presence at the State Fair of Texas, a FrontRow Live Chevy VJ Contest, a Sonic Snapshot photo booth, and more. The event was an overwhelming success allowing Chevrolet to introduce the Sonic to 1,000 music-loving, fashion-forward, tech-savvy 24-35 year-olds in an organic experiential environment. Two more FrontRow Live events are planned for 2012.

When you think Dallas Millennials, you think D Magazine. For this reason, among many others, Chevrolet decided to roll out the All-New Sonic at FrontRow Live in November 2011. The popularity of the D-produced blog, along with its bevy of Millennial followers made this partnership a no-brainer. The exposure to the Millennial audience was a crucial step to introducing this vehicle to the market, and FrontRow Live was the perfect platform to do so.
Casey Lamar
Account Executive
Jack Morton Worldwide (Chevrolet’s Experiential Marketing Agency) 

The Patron Spirits Company Plan

  • D Magazine
  • Custom Events
  • Editorial Spokesperson