Cadillac’s new GTE has ushered in a new generation of Cadillac owners, and the aim is to gain a significant share of the 35-45-year-old luxury car buyers. To put the brand in this new, younger context, the company wanted to produce an insider’s guide to the city.
D Magazine created a template at Cadillac’s request called The Art of Living. The calendar is divided into five categories for specific brand alignment: art, fashion, dining, etc. The campaign ran over six months, with full pages in D Magazine, and xxxx impressions per month on dmagazine.com.